Effective Date: August 5, 2025
Last Updated: August 5, 2025
1. Introduction & Scope
Crux Local SEO ("we", "our", "us") is committed to safeguarding the privacy of our clients, prospects, and website visitors (“you”, “your”). This Privacy Policy applies to all interactions via cruxlocal.com, marketing touchpoints, service engagements, and lead‑generation funnels.
2. Legal Basis & Compliance
We comply with the Data Privacy Act of 2012 (Republic Act No. 10173) and are governed by the National Privacy Commission (NPC) in the Philippines. We adhere to the eight (8) corporate obligations: Consent, Purpose Limitation, Notification, Access, Correction, Accuracy, Protection/Security, Retention and Disposal Wikipedia+4Wikipedia+4Spiralytics+4.
3. Types of Information We Collect
3.1 Information You Provide
Contact details (e.g. name, email, phone) when filling web forms, requesting audits, or contacting support.
Business information (e.g. company name, role, service requirements).
3.2 Automatically Collected Data
Site activity and device metadata: IP address, browser type, pages visited, referral URLs.
Analytics cookies and tracking — used to measure and optimize funnel performance, advertising attribution, UX, and security monitoring.
4. Purposes of Processing
We may process your information to:
Provide quotes, onboarding, support, or strategy consultations.
Send marketing communications (e.g. newsletters, service updates) subject to your consent and your unsubscribe preferences.
Improve our website and services, track campaign effectiveness, and refine targeting logic.
Maintain security and detect fraudulent activity.
5. Disclosure & Third‑Parties
We do not sell or rent your personal data. We may share data with trusted third‑party processors such as Labcorp, Rupa Health, analytics tools, or email service providers. All third parties comply with equivalent data protection standards aligned with RA 10173.
6. Access, Correction & Deletion Rights
You may request access, correction, or deletion of your personal data. To exercise these rights, please contact us at [email protected]. We will respond within the statutory timelines.
7. Data Retention & Security
We retain personal information only as long as necessary to fulfill stated purposes or legal obligations. Where applicable, we securely destroy or anonymize data. Reasonable administrative, physical, and technical safeguards are in place to protect your information from unauthorized access, in line with NPC guidelines.
8. Cookies & Tracking Technologies
Our site uses cookies and tracking pixels to support analytics, user‑experience optimization, and attribution. You can manage cookie consent via browser or opt‑out mechanisms.
9. Children’s Privacy
Our services and website are not directed to children under 18. We do not knowingly collect personal data from minors.
10. Modifications & Notification
We reserve the right to update this policy. Substantive changes will be posted on this page with the effective date updated, and communicated via website notifications or email where applicable https://www.crux.us.
11. Contact Information
For privacy inquiries or to exercise any rights, please contact:
Email: [email protected]
Mail: 2155 Winans Street Northwest Grand Rapids MI